Is my ChatGPT subscription about to change?

Quiet week for AI tools that matter to your business — but if you're paying for ChatGPT, there's one change worth knowing about.

Is my ChatGPT subscription about to change?

OpenAI reshuffled its ChatGPT plans this week. There's now a middle tier at $100 a month (roughly £80), sitting between the $20 Plus plan most people use and the $200 top tier. The new option is aimed at people who use Codex, OpenAI's coding tool — so unless you run a software shop, you can probably ignore it.

The bit that does matter: if you're on the $20 Plus plan, a free promotion that gave you extra usage has ended. OpenAI says they're spreading your monthly allowance more evenly across the week instead of letting you use it all in one go. In plain English, if you've been leaning on ChatGPT heavily for a few hours straight — drafting proposals, writing client emails, summarising documents — you might notice it tapping the brakes sooner than it used to.

This is worth watching because it's the pattern every subscription software company runs. You build your workflow around a tool. Usage limits quietly tighten. A pricier tier appears that gives back what you had before.

What to do next: Use ChatGPT normally this week. If you start hitting limits that actually slow your work down, compare what Google Gemini and Microsoft Copilot offer at similar price points before upgrading. Switching costs between these tools are still low — your prompts and templates work in all of them.

Quick hits

• HMRC updated its Customs Declaration Service guidance this week. If you import goods, these are routine documentation updates, not new rules. Your customs broker should already be across them — worth a quick check-in if you haven't heard from them.
• No new AI tools launched this week that a non-technical business owner can use today. Sometimes the news is just that there is no news.

The bottom line

If you're paying £20 a month for ChatGPT, keep an eye on whether it feels slower this week — OpenAI quietly tightened the taps.

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