Paying for AI tools but only using them for emails?

Quiet satisfying nothing to report this week — no new AI tools launched, no pricing changes on the ones you already use, and nothing that means you need to do anything differently tomorrow. That makes this the perfect morning to get more out of what you've already got.

Paying for AI tools but only using them for emails?

If you signed up for ChatGPT, Copilot, or Gemini in the last few months, chances are you're using about ten percent of what it can do. No new shiny thing came out this week, so instead of chasing the next tool, try this with the one you've already got:

Open it up, paste in your last five customer complaints or negative reviews, and ask it to find the pattern. Takes about ten minutes. Most owners who try this spot one recurring gripe they hadn't noticed — a booking process that confuses people, a delivery window that keeps slipping, a question your team keeps getting wrong. That one pattern is worth more than any new app launch.

If you want to go further, pick one task you do every single week — writing a job ad, replying to a supplier, summarising your Monday meeting — and run it through whichever AI tool you're already paying for. Not to replace your judgment, but to get a first draft you can fix up in half the time.

Your next step: Block out fifteen minutes today. Pick one of those two exercises. If you find something useful, you've just got your subscription fee back in saved time.

Quick hits

• HMRC updated several Customs Declaration Service guides this week, including the workaround list for known CDS errors. If you import or export goods, ask your customs broker whether anything in the update affects your declarations. If you don't handle customs, ignore this completely.

The bottom line

No new AI tools worth your attention today — spend fifteen minutes getting more from the one you already pay for.

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