What should you do with the AI tool you already pay for?

Quiet-day briefing: no shippable AI news today, so here's the one thing worth doing with the tools you already pay for.

Today's news feed had nothing new for business owners. No new tools, no price changes on anything you're already using, no rule changes unless you personally file customs declarations. The headlines were about supermarket prices, oil markets, and a robot that finished a half-marathon in Beijing. Interesting. Not useful.

So here's the only job for this week.

What should you do with the AI tool you already pay for?

If you signed up for ChatGPT, Microsoft Copilot, or Google Gemini in the last six months, there's a good chance it's sitting idle while £20 a month leaves your account. This is the week to earn it back.

Pick one admin task from last week. A quote follow-up. A stroppy supplier email you need to soften. A job advert. A three-page document you need shrunk to five bullet points. Paste it in. Ask the tool to do it. Compare against what you'd have written yourself.

If it saves you twenty minutes, put a note in your calendar to do the same thing every Monday.

One warning from your risk-conscious side: if you're on the free version of ChatGPT, don't paste client names, invoice details, or anything with a National Insurance number into it. Free ChatGPT can learn from what you type. Copilot inside Microsoft 365 and ChatGPT Team don't — use those for anything sensitive.

Next step: open the tool you already pay for. Give it one real task before Friday.

Bottom line

Nothing new to buy this week — so get your money's worth from what you already own.

That's today's briefing. Subscribe free to get this in your inbox every morning.